What Does "100% Recycled" Mean?

Fashion is the second most polluting industry in the world. So, knowing this disturbing statistic when I decided to design t-shirts, I wanted to make sure that I didn't add to an environmental issue in the process of trying to help out hurricane victims. 

That's why I chose to print my designs on t-shirts that are 100% recycled — made from 50% PET (post-consumer soda and water bottles) and 50% recycled cotton. 

Using polyester recycled from PET reduces the amount of plastics being incinerated, further reducing the emission of CO2 into the atmosphere and reduces landfill usage. 

And using recycled cotton yarn reduces the amount of textile waste that would otherwise end up in the landfill or get incinerated. Additionally, the use of 1 ton of recycled cotton yarn presents important environmental advantages over the use of conventional cotton yarn production including:

  • Savings of 4,817.6 liters of water
  • Savings of 16.5 kgs. of chemicals
  • Reduction of 233.8 kgs. of CO2 emissions
  • Reduction of 3574.4 liters of contaminated water
  • Savings of 512.5 ks/h of electricity
  • 1901.1 square meter of land used in cotton cultivation can be used in food production

The shirts are also made in USA, which reduces greenhouse gases, leaves a smaller carbon footprint, conserves materials and energy, and of course, strengthens the U.S. green economy and green-collar jobs.

So not only can you feel good about donating to help hurricane victims, you can also feel good about lessening your environmental impact, and supporting ethical and socially conscious manufacturing.